Cedar Grove, N.J.–Yanina & Co, an award-winning Couture retailer based in Cedar Grove, N.J., has taken the plunge into e-commerce, with an online shopping boutique featuring an array of diamond jewelry, pearls, and colored gemstone pieces.
The site, Yanina-Co.com, showcases “affordable and stylish jewelry” designed to reach a broad audience, the retailer says.
“My goal is to offer our current clientele new, unique styles that can be purchased from home, as well as broaden our customer base to a national level,” owner and head designer Yanina Fleysher said in a release announcing the launch. She personally selected each piece of jewelry on the Web site with today’s fast-paced fashion trends in mind, Fleysher added. The vast collection displays a range of choices from everyday pieces to special occasion jewelry.
The online boutique will offer new sales and specials from the Yanina & Co showroom on a weekly basis. Private sales and discounts will be offered to those on the Yanina & Co. mailing list only. Along with the boutique, the site features a “News and Events” page that offers information and promotions as well as industry and trend reports.
Yanina & Co. was a 2009 America’s Best Jewelers winner in the Couture category.